Due to the COVID-19 pandemic, the tea industry in Nepal faced unprecedented challenges in terms of cash flow, transport and sampling.
ITC ensured their business continuity under its USAID funded programme, by sending their tea samples to potential buyers in Europe, China and the US. Almost a dozen of sample boxes have been sent to international buyers like Schroeder and Hamann, Halson & Leon, Teegeschwender and Basu in China, Czechia, Germany or the United States. This intervention generated over €425,000 of business for the farmers since March of 2020.